Rule No. 4: Set up a Killer LinkedIn Profile – Updated Post

Linked profiles are quickly becoming the digital age’s answer to the traditional paper-based CV. Think of your LinkedIn profile as a dynamic online CV. Graduate recruiters are using LinkedIn to fill jobs and tech savvy job hunters have been using the site to network with other professionals in the field or to ‘follow’ companies they […]

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Xing Vs. LinkedIn, who’s winning the battle for Switzerland?

Earlier this year, LinkedIn reached 200 million users worldwide, gaining traction in non-English speaking markets as the professional network of choice. Meanwhile in German-speaking Europe, Xing continues its growth clocking in at 12.5 million users globally. If you live in Switzerland, which network should you focus on? Current statistics show that Xing has 600’000+ users […]

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Using Google+ in an integrated Search, Social Media and Mobile strategy

If you’re a recruitment agency with a decent marketer, your organisation’s digital strategy right now focuses on three separate channels; Search (paid and organic), Social media and Mobile. Now, imagine a world where search optimisation, social media and mobile can be pulled together into a single integrated digital campaign. How can this be achieved? Here’s a […]

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Official Twitter Analytics launches…in stealth mode!

The official Twitter analytics dashboard is now publicly accessible to all users. Although surprisingly, this feature seems to have rolled out quietly and is not yet available direct from your timeline. You can log into the dashboard through http://analytics.twitter.com. The first thing you will notice is that the page looks exactly like the interface for Twitter […]

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Rule no. 12: Find out where else people are talking about you

The vast majority of internet users today rely on peer-review sites before making a purchase; from books, restaurants, hotels and even airplane seats, users happily rely on online services to aid them in making informed choices. Sites such as Amazon, Yelp, TripAdvisor and eBay have made online reviews the norm for savvy consumers everywhere. Equally, […]

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