Everything I need to know about social media etiquette I learned from…real life!

With the wide adoption of social media over the last couple of years, the conversation has evolved away from “Why use social media?” to “How do you use social media?”.  A simple Google search for “social media etiquette” brings up 1,580,000 results. But do we really need all of those articles to tell us how […]

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How to automate sharing jobs (or blog posts!) to social networks

For most recruiters these days, it’s important to maintain at least a LinkedIn or Twitter presence. However there is no doubt that managing multiple ACTIVE social media accounts is time consuming. Sharing open jobs across different sites with regular updates can often take so much time that there’s not enough opportunity to engage and talk to […]

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Rule no. 11: Monitor your brand online

For a significant amount of money, there’s a raft of social media monitoring/listening tools that are currently available. However, if you are a small brand with a limited budget, what options are available to you? Outlined below are several free online monitoring tools available in the market. What exactly does social media or brand monitoring […]

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Rule no. 10: Always keep an eye out for updates and new features

Within days of setting up the brand new social media pages for my new employer, LinkedIn and Twitter rolled out new updates for profiles. So what do the updates mean apart from more work for social media managers? LinkedIn The most recent update on LinkedIn focused on redesigning the company pages to give brands more […]

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Get the most out of LinkedIn company pages

LinkedIn company pages don’t offer as much opportunities for customising and branding unlike those available on Facebook and Google+. However you can do more than just add a company description and location to your LinkedIn page. Here’s a quick guide on how you can get the most out of LinkedIn company pages. Get the most […]

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