How to manage your non-profit organisation’s online community

JustGiving was started in early 2000 by Zarine Kharas and Anne-Marie Huby, with a simple vision. They wanted to use the power of the internet to enable people to raise far more for charities, easily and cost-effectively. JustGiving has helped 13 million users raise over £770 million for over 9000 charities and have effectively changed […]

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Rule no. 7: #Fail better

Social media is an emerging field in online communications and marketing. As such, there is a reasonably steep learning curve to overcome before your social media strategy becomes a success. There will be mistakes made along the way but the idea is that with every mistake made, you learn how to do things better. Personally, […]

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The quick and dirty guide to Facebook market research

Market research is the cornerstone of every successful marketing campaign, whether it is digital, social or offline. Here’s my quick and dirty guide to conducting your own market research on Facebook users. Step 1:

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What’s eating Mark Zuckerberg?

Facebook is quickly becoming the biggest social networking site worldwide with 500 million active users. However, since Facebook’s inception there have been numerous networking sites that have cornered local markets in different parts of the world. These sites slow down the social networking giant’s attempt at a global monopoly. Here’s a rundown of Facebook’s competition […]

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Rule No. 6: Figure out what works for your audience

Since Facebook launched the fan page application, a lot of organisations, brands and celebrities have launched their own fan pages. It is touted as the best and easiest way to engage with the consumers at a personal level. So you’ve created your fan page for your organisation…now what? Just because you created the page does […]

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