Rule No. 5: Learn YouTube best practices

YouTube has 490 million users worldwide (unique visitors per month), boasting a demographic of 18-54 years old. It generates an estimated 92 billion page views each month. This equates to a lot of advertising opportunity for big and small brands alike. The average YouTube user visits the site 14 times per month and spends an […]

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Happy Mother’s Day Mom!

If you thought getting the ROI of social media was difficult, have you ever tried quantifying the ROI of your mom? Here’s a great infographic that shows just how much our mothers do for us regardless of whether we take notice or not. Thanks mom for being supportive of everything I do! Thank you for […]

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Do humans herd like virtual sheep?

Social media has become a key part of the purchase decision making process. Review sites and other feedback systems online provide consumers with a platform to discuss and rate products based on their experiences and consequently influence other people’s decisions. During a trip to Florence, I came across a small restaurant. Trattoria Marione was a […]

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The Royal Wedding according to Google

On the day before the wedding of Prince William and Kate Middleton, it’s possible to gauge interest in the happy couple around the world by dividing the number of Google searches for ‘royal wedding’ and related keywords by the total number of searches in that country. On a map it looks like this: Top ten countries: United […]

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The Power of LinkedIn

LinkedIn has essentially been the businessman’s answer to Facebook. Latest figures show that there are a 100 million professionals on the networking site. So the question is, how do I use it to my advantage? I joined LinkedIn with the intent to network and make connections with people who may be instrumental in my education […]

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