Rule No. 3: Get a Twitter account

The easiest way to create an online presence is to use Twitter. So you got through the sign up form, chosen your name and filled in your profile…what now? Here’s a quick guide: 1. Start with a few tweets introducing you.

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How advertisers pay to say ‘hi’ on Social Media

Behind every advert you see online (and lot’s of content you might not realise is an advert), there’s a commercial deal that’s been struck between the Advertiser (the guy with something to sell) and the Publisher (the guy who has an audience to sell to). The technology behind this is a mish-mash of tracking codes, ad-serving software, web analytics […]

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Why work in Social Media?

Forget the myth that social media managers are young internet whiz kids getting paid to do what normal people do in their spare time. They don’t just  spend their working hours on Facebook and Twitter passing the next viral video around. Here are some figures on why social media is a legitimate career venture for […]

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Rule No. 1: Figure out what Social Media is about

Social media is quickly becoming one of the most over-used buzzwords since the recession brought on the ‘credit crunch’. But what is it? And why should someone aspire to work in this field? The most succinct definition states that: Social media relates to a group of internet based applications that build on the foundations of […]

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