About Maebellyne Ventura

Maebellyne Ventura is a digital marketing professional writing about social media practices. She is also a founder of the online start-up Clever Biscuit. Follow her on Twitter @Maebellyne

Author Archive | Maebellyne Ventura

7 Alternatives to LinkedIn for Professional Networking and Sourcing

There’s no doubt that when it comes to sourcing online, LinkedIn is a paradise for recruiters. Boasting over 225 million members, LinkedIn has cornered the market as the social network of choice for professionals around the world. However in the last few years, there has been an increase in the number of niche professional networking […]

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Understanding the Value of Universal Analytics to the Recruitment Industry

Universal Analytics (UA) is Google’s new standard for analytics which moves away from web analytics to – well, universal analytics. In essence, it allows us to connect and measure users across the online and offline world. At the core of it, Universal Analytics requires new tracking codes. By replacing the ga.js JavaScript library with the […]

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25 years of the World Wide Web: A look back at popular job boards and recruitment websites

It was 25 years ago, when Tim Berners-Lee first proposed the concept of the Web while working at CERN. The Web has come a long way since then but have recruitment websites evolved as much? Have a look at some of the most popular job boards and recruitment websites as they once were. What was […]

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5 Questions to ask when creating a social media strategy

Social media usage has come a  long way in the last few years. However, a lot of companies still neglect to put a social media strategy in place. Especially for some SMEs, the phrase social media strategy might seem daunting (and expensive!) as it conjures images of trendy consulting agencies sitting you down in a […]

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The Beginner’s Guide to Hootsuite

There’s a plethora of social media management tools available such as Buffer, Tweetdeck, IFTTT and Dlvr.it just to name a few. Everyone has their own favourite but for complete novices, here’s how you can get started with Hootsuite – probably the best free tool available today. Connect your accounts On the free version, you can […]

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