The Royal Wedding according to Google

On the day before the wedding of Prince William and Kate Middleton, it’s possible to gauge interest in the happy couple around the world by dividing the number of Google searches for ‘royal wedding’ and related keywords by the total number of searches in that country. On a map it looks like this: Top ten countries: United […]

How advertisers pay to say ‘hi’ on Social Media

Behind every advert you see online (and lot’s of content you might not realise is an advert), there’s a commercial deal that’s been struck between the Advertiser (the guy with something to sell) and the Publisher (the guy who has an audience to sell to). The technology behind this is a mish-mash of tracking codes, ad-serving software, web analytics […]