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5 Questions to ask when creating a social media strategy

Social media usage has come a  long way in the last few years. However, a lot of companies still neglect to put a social media strategy in place. Especially for some SMEs, the phrase social media strategy might seem daunting (and expensive!) as it conjures images of trendy consulting agencies sitting you down in a […]

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Adecco Norway: Be the Next CEO

Adecco is a world renowned professional staffing agency which supplies a great number of jobs within a variety of industries and sectors. Earlier this year, they faced a great challenge in Norway. Traditionally, the company has been associated with low profile jobs despite the fact that they also dealt with high-paying corporate ones. The challenge […]

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How to set-up a Google+ brand page

Last week, Google+ plus started allowing business to create their own “Brand Pages” on the social network. This feature is one that is very similar to Facebook’s Fan pages. Since launching my internet start-up a few weeks ago, I decided to jump in and create a Google+ brand page. Currently I’ve also got a Facebook […]

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Rule No.8: Be open to new ideas

It is easy to get into a routine of just posting on Facebook and updating your Twitter account every so often and maintain the current level of engagement you have with your brand’s followers. However, an effective social media campaign is one that constantly finds ways to get people excited and keep them talking about […]

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Rule no. 7: #Fail better

Social media is an emerging field in online communications and marketing. As such, there is a reasonably steep learning curve to overcome before your social media strategy becomes a success. There will be mistakes made along the way but the idea is that with every mistake made, you learn how to do things better. Personally, […]

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