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The Beginner’s Guide to Hootsuite

There’s a plethora of social media management tools available such as Buffer, Tweetdeck, IFTTT and Dlvr.it just to name a few. Everyone has their own favourite but for complete novices, here’s how you can get started with Hootsuite – probably the best free tool available today. Connect your accounts On the free version, you can […]

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Using Google+ in an integrated Search, Social Media and Mobile strategy

If you’re a recruitment agency with a decent marketer, your organisation’s digital strategy right now focuses on three separate channels; Search (paid and organic), Social media and Mobile. Now, imagine a world where search optimisation, social media and mobile can be pulled together into a single integrated digital campaign. How can this be achieved? Here’s a […]

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Everything I need to know about social media etiquette I learned from…real life!

With the wide adoption of social media over the last couple of years, the conversation has evolved away from “Why use social media?” to “How do you use social media?”.  A simple Google search for “social media etiquette” brings up 1,580,000 results. But do we really need all of those articles to tell us how […]

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Rule no. 11: Monitor your brand online

For a significant amount of money, there’s a raft of social media monitoring/listening tools that are currently available. However, if you are a small brand with a limited budget, what options are available to you? Outlined below are several free online monitoring tools available in the market. What exactly does social media or brand monitoring […]

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The day the Internet died: Google introduces Search+

Google recently announced that they will now begin to integrate search results with the content made available from Google+. What does this mean for search? In effect, the search engine will take into account and give prominence to the information available on Google+ and tailor search results according to that information. However the changes in […]

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