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Rule no. 11: Monitor your brand online

For a significant amount of money, there’s a raft of social media monitoring/listening tools that are currently available. However, if you are a small brand with a limited budget, what options are available to you? Outlined below are several free online monitoring tools available in the market. What exactly does social media or brand monitoring […]

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Rule no. 10: Always keep an eye out for updates and new features

Within days of setting up the brand new social media pages for my new employer, LinkedIn and Twitter rolled out new updates for profiles. So what do the updates mean apart from more work for social media managers? LinkedIn The most recent update on LinkedIn focused on redesigning the company pages to give brands more […]

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Get the most out of LinkedIn company pages

LinkedIn company pages don’t offer as much opportunities for customising and branding unlike those available on Facebook and Google+. However you can do more than just add a company description and location to your LinkedIn page. Here’s a quick guide on how you can get the most out of LinkedIn company pages. Get the most […]

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Death and Social Media

With the widespread popularity of social networking sites around the world, it is now very common for individuals to maintain online profiles on various social networking sites like Facebook, Twitter, Tumblr, LinkedIn and Google+. Facebook has recently introduced a new feature to enhance their users’ experience on the site by implementing a Timeline feature for […]

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The Power of LinkedIn

LinkedIn has essentially been the businessman’s answer to Facebook. Latest figures show that there are a 100 million professionals on the networking site. So the question is, how do I use it to my advantage? I joined LinkedIn with the intent to network and make connections with people who may be instrumental in my education […]

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