Rule no. 11: Monitor your brand online

For a significant amount of money, there’s a raft of social media monitoring/listening tools that are currently available. However, if you are a small brand with a limited budget, what options are available to you? Outlined below are several free online monitoring tools available in the market. What exactly does social media or brand monitoring […]

Rule no. 10: Always keep an eye out for updates and new features

Within days of setting up the brand new social media pages for my new employer, LinkedIn and Twitter rolled out new updates for profiles. So what do the updates mean apart from more work for social media managers? LinkedIn The most recent update on LinkedIn focused on redesigning the company pages to give brands more […]

Get the most out of LinkedIn company pages

LinkedIn company pages don’t offer as much opportunities for customising and branding unlike those available on Facebook and Google+. However you can do more than just add a company description and location to your LinkedIn page. Here’s a quick guide on how you can get the most out of LinkedIn company pages. Get the most […]

Hello, it’s been a while…

I admit, I have been remiss the last few months. However, now that I am back, I plan to take the website on a slightly different direction. In the past, the articles have focused on social media (albeit with a sprinkling of psychology theory). Going forward, the articles will cover a much broader set of […]

Migrating Your App Profile Page to a Facebook Page

THE BASICS: Why should I migrate/convert my App Profile to a Page? Late last year, Facebook announced that they will remove all App Profile Pages on February 1st 2012. If you own an App Profile page like I do, then you would have seen this banner across the top of your page: If you don’t […]