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The Beginner’s Guide to Hootsuite

There’s a plethora of social media management tools available such as Buffer, Tweetdeck, IFTTT and Dlvr.it just to name a few. Everyone has their own favourite but for complete novices, here’s how you can get started with Hootsuite – probably the best free tool available today. Connect your accounts On the free version, you can […]

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Official Twitter Analytics launches…in stealth mode!

The official Twitter analytics dashboard is now publicly accessible to all users. Although surprisingly, this feature seems to have rolled out quietly and is not yet available direct from your timeline. You can log into the dashboard through http://analytics.twitter.com. The first thing you will notice is that the page looks exactly like the interface for Twitter […]

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Everything I need to know about social media etiquette I learned from…real life!

With the wide adoption of social media over the last couple of years, the conversation has evolved away from “Why use social media?” to “How do you use social media?”.  A simple Google search for “social media etiquette” brings up 1,580,000 results. But do we really need all of those articles to tell us how […]

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How to automate sharing jobs (or blog posts!) to social networks

For most recruiters these days, it’s important to maintain at least a LinkedIn or Twitter presence. However there is no doubt that managing multiple ACTIVE social media accounts is time consuming. Sharing open jobs across different sites with regular updates can often take so much time that there’s not enough opportunity to engage and talk to […]

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Rule no. 11: Monitor your brand online

For a significant amount of money, there’s a raft of social media monitoring/listening tools that are currently available. However, if you are a small brand with a limited budget, what options are available to you? Outlined below are several free online monitoring tools available in the market. What exactly does social media or brand monitoring […]

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