Day 6: Why we do what we do

The idea that there are basic 6 human needs that drive us is an interesting concept. According to Tony Robbins, our needs are as follows:

  1. Certainty. We all want comfort. And much of this comfort comes from certainty.
  2. Uncertainty. At the same time we want certainty, we also crave variety. Paradoxically, there needs to be enough UNcertainty to provide spice and adventure in our lives.
  3. Significance. Deep down, we all want to be important. We want our life to have meaning and significance. I can imagine no worse a death than to think my life didn’t matter.
  4. Connection/Love. It would be hard to argue against the need for love. We want to feel part of a community. We want to be cared for and cared about.
  5. Growth. To become better, to improve our skills, to stretch and excel may be more evident in some than others, but it’s there.
  6. Contribution. The desire to contribute something of value—to help others, to make the world a better place than we found it is in all of us.

Do these resonate with you?

About Maebellyne Ventura

Maebellyne Ventura is a digital marketing professional writing about social media practices. She is also a founder of the online start-up Clever Biscuit. Follow her on Twitter @Maebellyne
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