Rule No. 6: Figure out what works for your audience

Since Facebook launched the fan page application, a lot of organisations, brands and celebrities have launched their own fan pages. It is touted as the best and easiest way to engage with the consumers at a personal level. So you’ve created your fan page for your organisation…now what? Just because you created the page does […]

Rule No. 5: Learn YouTube best practices

YouTube has 490 million users worldwide (unique visitors per month), boasting a demographic of 18-54 years old. It generates an estimated 92 billion page views each month. This equates to a lot of advertising opportunity for big and small brands alike. The average YouTube user visits the site 14 times per month and spends an […]

Do humans herd like virtual sheep?

Social media has become a key part of the purchase decision making process. Review sites and other feedback systems online provide consumers with a platform to discuss and rate products based on their experiences and consequently influence other people’s decisions. During a trip to Florence, I came across a small restaurant. Trattoria Marione was a […]

Rule No. 1: Figure out what Social Media is about

Social media is quickly becoming one of the most over-used buzzwords since the recession brought on the ‘credit crunch’. But what is it? And why should someone aspire to work in this field? The most succinct definition states that: Social media relates to a group of internet based applications that build on the foundations of […]