Rule no. 7: #Fail better

Social media is an emerging field in online communications and marketing. As such, there is a reasonably steep learning curve to overcome before your social media strategy becomes a success. There will be mistakes made along the way but the idea is that with every mistake made, you learn how to do things better. Personally, […]

How advertisers pay to say ‘hi’ on Social Media

Behind every advert you see online (and lot’s of content you might not realise is an advert), there’s a commercial deal that’s been struck between the Advertiser (the guy with something to sell) and the Publisher (the guy who has an audience to sell to). The technology behind this is a mish-mash of tracking codes, ad-serving software, web analytics […]