Everything I need to know about social media etiquette I learned from…real life!

With the wide adoption of social media over the last couple of years, the conversation has evolved away from “Why use social media?” to “How do you use social media?”.  A simple Google search for “social media etiquette” brings up 1,580,000 results. But do we really need all of those articles to tell us how […]

Do humans herd like virtual sheep?

Social media has become a key part of the purchase decision making process. Review sites and other feedback systems online provide consumers with a platform to discuss and rate products based on their experiences and consequently influence other people’s decisions. During a trip to Florence, I came across a small restaurant. Trattoria Marione was a […]