Facebook changes…yet again!

Over the last few months, Facebook has introduced subtle changes to the way users experience and interact on the social network. Here’s a rundown of the most recent changes that they have rolled out in the last 3 months. Fan Pages “Invite Friends” option Prior to the change, page admins could only suggest pages to […]

Converting Facebook Profiles to Fan Pages: What you really need to know!

A friend recently launched a community page to kick-start his project. Along the way he hit a bit of a snag. Anyway, I though I’d publish a guide on how to successfully migrate from a personal Facebook profile to a robust fan page. THE BASICS: Why should I convert my profile to a Page? Since […]

Rule No.8: Be open to new ideas

It is easy to get into a routine of just posting on Facebook and updating your Twitter account every so often and maintain the current level of engagement you have with your brand’s followers. However, an effective social media campaign is one that constantly finds ways to get people excited and keep them talking about […]

The quick and dirty guide to Facebook market research

Market research is the cornerstone of every successful marketing campaign, whether it is digital, social or offline. Here’s my quick and dirty guide to conducting your own market research on Facebook users. Step 1:

What’s eating Mark Zuckerberg?

Facebook is quickly becoming the biggest social networking site worldwide with 500 million active users. However, since Facebook’s inception there have been numerous networking sites that have cornered local markets in different parts of the world. These sites slow down the social networking giant’s attempt at a global monopoly. Here’s a rundown of Facebook’s competition […]