Using Google+ in an integrated Search, Social Media and Mobile strategy
If you’re a recruitment agency with a decent marketer, your organisation’s digital strategy right now focuses on three separate channels; Search (paid and organic), Social media and Mobile. Now, imagine a world where search optimisation, social media and mobile can be pulled together into a single integrated digital campaign. How can this be achieved? Here’s a […]
Official Twitter Analytics launches…in stealth mode!
The official Twitter analytics dashboard is now publicly accessible to all users. Although surprisingly, this feature seems to have rolled out quietly and is not yet available direct from your timeline. You can log into the dashboard through http://analytics.twitter.com. The first thing you will notice is that the page looks exactly like the interface for Twitter […]
Rule no. 12: Find out where else people are talking about you
The vast majority of internet users today rely on peer-review sites before making a purchase; from books, restaurants, hotels and even airplane seats, users happily rely on online services to aid them in making informed choices. Sites such as Amazon, Yelp, TripAdvisor and eBay have made online reviews the norm for savvy consumers everywhere. Equally, […]
Everything I need to know about social media etiquette I learned from…real life!
With the wide adoption of social media over the last couple of years, the conversation has evolved away from “Why use social media?” to “How do you use social media?”. A simple Google search for “social media etiquette” brings up 1,580,000 results. But do we really need all of those articles to tell us how […]
How to automate sharing jobs (or blog posts!) to social networks
For most recruiters these days, it’s important to maintain at least a LinkedIn or Twitter presence. However there is no doubt that managing multiple ACTIVE social media accounts is time consuming. Sharing open jobs across different sites with regular updates can often take so much time that there’s not enough opportunity to engage and talk to […]